Kseniia lebedeva
Nice to meet you! Let me introduce myself 👀
I'm a big design system enthusiast, and I love working on very technical and complex products.
I have experience in both B2B and B2C.
Download my CV I have experience in both B2B and B2C.
The person behind the designs
Beyond design, I'm passionate about traveling, stand-up paddleboarding, playing padel, and listening to vinyl records. I'm based in Porto, Portugal, where are plenty of cool hikes, and that’s what I’m usually doing on weekends. Last year, I worked on a huge personal project: renovating an old house in Portugal. It was very challenging, but I learned a lot from it.
Design stories
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Neptune.ai full revamp -
Flexi plan & Client onboardingLed the design process, boosting Capitalise for Business signups by 22%. Launched a Flexi plan and simplified onboarding, reaching an 8.6% adoption rate.Read case study -
Paddy Power Betfair Profit & LossLed user research, prototyping, and usability testing for the Safer Gambling Tools project.Read case study -
Marketing UI kitMentored a junior designer in developing a marketing UI kit that made the creative process less technical, more intuitive, and ultimately more efficient.Read case study -
PPB WithdrawalsHelped more users successfully complete withdrawals, increasing completion rates by 11% for Paddy Power and 8% for Betfair through a complete UX revamp.Read case study
Read my Medium articles
Discover how to avoid the top 5 retro mistakes and improve your retrospectives.
Create digital spaces that empower users to achieve their goals effortlessly.
Navigating a digital design career? Explore UI vs. UX paths and find your ideal direction for creative excellence.
Kind words from colleagues
- Adrian MyburghHead of Design & Lead Product DesignerKseniia is a pleasure to work with who tackles each project with a deep understanding of the problem, and the ability to take on complex challenges from discovery to delivery. She also contributed towards a smooth and efficient design process amongst our team, created and documented new product design system components, and went out of her way to mentor other designers from tips and tricks in figma to supporting on the roll out of the marketing design system.
- Quintin Jason QuinnDesign Manager for M&S AppsKseniia is a strong and experienced designer. She is generous with her time and experience, and on arrival to the business was eager to share opportunities for improvement in what we were doing… particularly in the management of our design system and migration to Figma.Working with Kseniia is fun and engaging. She has a great sense of humour, highly creative and is very inclusive with ideation, which makes for fantastic collaboration.One of the projects I asked Kseniia to tackle was taking a previous “micro-site” and turning it into a tactical and effective acquisition channel; What she delivered some of the most engaging and exciting digital experiences the business had seen to that point. It was truly exceptional work.If you’re working in experimental product cycles, Kseniia would be a great asset, as a designer she has no ego, and as a person has great drive with no fear of failing to learn. I loved working with Kseniia and hope to again in the future.
- David MayesProduct at MetaKseniia always comes to the table with ideas and is principled and pragmatic in discussion. She was a breath of fresh air when joining a developing team.
And before you go...check out my YouTube channel 🎥
Website
- About me
- Case studies
- Articles
- References
- Personal project
Case studies
- Flexi plan & Client onboarding
- Marketing Design System
- Paddy Power Betfair Withdrawals
- Paddy Power Betfair Profit & Loss
Write me a message
© 2024 Kseniia Lebedeva
